Updated: Oct 5, 2020
The face of your business is a big deal - logos, websites, brochures, images and everything else you use to advertise is a direct representation of who your business is, and what your business offers. People are naturally visual creatures, and put a lot of importance on beautiful design. Shallow as it may sound, you should consider the image your company is putting forth. There are countless studies on first impressions (not just of other people, but of anything we see) and it is known that humans make judgements of trustworthiness, status and competence within milliseconds of being introduced to something new. Armed with that information, it’s time to take another look at the way you and your business appear to the outside world (your customers).
Think image. Even if you’re a very small business, having a great website is essential. If you want to be visible to anyone doing an online search, you need a website. At the very least, a website can be a portfolio of your work that you can keep up to date and accessible to customers, or can be a selling machine that works for you - and at most it can be a whole business management system (ERP). Having images on your website is exceedingly important and will have either a positive or negative effect on your online marketing. If your slogan is “we make superb cabinets” but your website has sub-par images, no one is going to believe your slogan, or even read it. As you can see, everything you use to advertise needs to work together.
Be visible. Potential customers are searching the web looking for something that you offer. You can’t help them if they can’t find you. One way to increase the likelihood that they will find you is through the use of images. Having images on your website not only incr